Beauty Without Cruelty

Established in 1975, Beauty Without Cruelty has been defending animal rights in South Africa for almost 50 years and acknowledges that much work remains in the fields of vivisection (animals used for medical research/testing), animals as entertainment, factory farming, cosmetic testing and the exploitation of our wildlife.

Their mission is to educate and raise awareness about animal exploitation and to offer compassionate, non-animal alternatives. They receive no government or lottery funding, relying solely on the generosity of supporters to continue their vital work. 💪

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